Hureka Top 10

A compilation of articles that will Inform, Educate and Inspire Your Digital Marketing Success

Digital Marketing Strategy

1. 23 Low Budget Online Marketing Strategies for Small Businesses​

If you’re a small business owner trying to compete in the big leagues, this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. I’ll also explain how to minimize costs and stretch budgets for things you can (or have to) pay for. It doesn’t take a huge corporate budget to compete online.

2. 10 Best Digital Marketing Strategies for Startups​

Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close. Do you know which digital marketing strategy you should adopt to boost the growth of your business?

Data - The Success Factor

3. Quick Hit Digital Campaigns: Performance Benchmarks​

Here’s the leadership challenge: often, academic institution leadership have significant fear of marketing investments and struggle to invest in enrollment marketing. Fear of the unknown stops them (and past failures don’t help). The enthusiasm we see to fund new buildings and other major campus investments that represent progress also represent significant risk. Smaller, but still sizable investments in enrollment marketing are seen as too risky … as if the other larger ventures are not. It stems from a lack of knowledge about marketing. Offering knowledgeable experts with supporting data can help everyone understand the process, especially when everyone can review reliable forecasts.

4. Why Your Content Marketing Needs to Be Data-Driven​

When people think content, they often think creative. But in reality, great content marketing is a blend of both creativity and data. Many content marketers, some of whom came up in complementary professions like journalism, are so deeply immersed in the content creation process that it can be hard to turn their attention to the data side of things. However, the value of data in the context of content marketing cannot be overstated.

Digital Marketing Execution

5. The Fiction of the Quick PR Hit​

One of the most common questions asked in the PR and earned media world is, “I need a quick hit. Can you get me a quick hit?”, implying that a company needs very fast, very short term audience generation. Unless you’ve got something absolutely groundbreaking, mind-blowingly awesome, the chances are that no agency, will get you what you want – the world beating a path to your door instantly at relatively low cost due to favorable media coverage. Why? The quick hit is largely a myth.

6. Six Quick-Hit Marketing Ideas for Social Media​

In this age of hyper-speed marketing, it's most likely time that you start adding "mini campaigns" to your year-long marketing plans. Think of these as quick hits that fill in the gaps between your major marketing efforts. The challenge and opportunity for businesses -- especially those that rely on a traditional marketing calendar based on holidays, seasons and sales cycles -- is that marketing communications can catch fire or sizzle quickly on social media channels. Of the 140 million tweets on Twitter that are posted every day, 92 percent of retweets happen in the first 60 minutes. Content also churns over on Facebook, where the site's more than 500 million users help businesses extend the reach of their campaigns by clicking the "Like" button.

7. 7 Quick-Hit Campaigner Tips to Streamline Your Marketing Automation​

Marketing automation is one of the most powerful weapons in your company's customer engagement arsenal. These platforms can set up complex automated workflows that keep leads and customers in your sales and email marketing pipeline with personalized messaging, deep analytics and more. For any business today that relies on online customer engagement and subscriber lists, it's impossible to monetize that list and grow your user base without an effective email marketing and marketing automation plan. While there are plenty of affordable tools out there to blast out emails and manage all your lists, one of the best is Campaigner . This all-in-one platform has a wealth of features to save time setting up marketing campaigns and give users rich contextual email experiences.

8. 8 Digital Marketing Best Practices for 2021 and Beyond​

Digital marketing is any online marketing effort. This includes using marketing techniques like email, search engines, social media, and websites. To get the most out of your digital marketing plan, you’ll want to create a strong digital marketing strategy. Simply put, your digital marketing strategy is the specific steps and actions you can take to achieve your goals. You probably already use most of these online marketing strategies. But are you using them effectively?

9. 9 top digital marketing trends for 2021​

The digital marketing trends for 2021 seem to revolve around two distinct, but almost contradictory concepts. First is a general humanization, addressing real issues and tailoring content to suit the individual (as opposed to mass appeal) for more personal engagement. Second is a much more mechanical and technical optimization, fine-tuning the behind-the-scenes areas like SEO and how you structure campaigns—the nitty-gritty that your satisfied customers don’t see. Take these marketing trends to heart and consider them when outlining your own digital marketing strategy.

10. 10 Mistakes to Avoid When Rethinking Your Analytics Strategy​

Developing strategy keeps CMOs awake at night. Add in the complexity and uncertainty the COVID-19 pandemic produced, and you can't help but wonder if CMOs will ever get a good night's sleep.Some of the industry uncertainty comes from the revised timeline Google announced around its cookie ban. Even the question of whether business teams can work remotely versus reporting to the office creates potential issues around data reporting workflows.

Despite these factors, it's an excellent time for marketers to make adjustments to their analytics measurement. The holiday season is just around the corner, and it's likely your competition is in the same jam as you. By adjusting your analytics now, you won't miss a step with campaign timing. Before you jump into an analytics refresh, here are a few gotchas to know. Avoiding these can help establish the right workflow to conducting effective analysis, even in these turbulent times.
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