Hureka Top 10

Digital Marketing Strategy

1. 2022 digital marketing trends: 25 practical recommendations to implement​

There is always a huge interest in digital marketing trends and innovation in marketing around the turn of each year. 2022 will be no different, in fact, it’s particularly true since the pandemic has forced downward pressure on marketing budgets meaning that marketers are looking for new cost-effective techniques. According to the 2021 Gartner State of marketing budget report, marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in 2020. You can see that these cuts are consistent across sector and we can anticipate these reductions across businesses of all sizes. Consumer brands, financial services companies and healthcare seem to have been less impacted by the pandemic as we would expect.

2. 21 Marketing Trends You Need to Know For 2022​

The end of the year is a great time to look at digital marketing trends we’ll likely see in 2022. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities. Nobody could have predicted how 2020 would change the face of marketing. Those who meticulously planned out their marketing activities based on what they knew at the start of that year found themselves needing to scrap their plan and start from scratch. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs.

Data - The Success Factor

3. What’s changing in digital marketing in 2022​

At one time, artificial intelligence, data-driven marketing and voice search engine optimisation (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. And why wouldn’t they be? After all, if your business intends to remain competitive in this crowded online landscape, you must adapt to the latest innovations. In this article, we’ll go over the 28 most important digital marketing trends you can’t ignore this year because they will help your business not just survive, but thrive in this age of never-ending marketing changes.

4. Experts on the top 5 digital analytics trends in 2022​

The 2022 marketing landscape is heavily shaped by the transition out of Covid lockdowns and the uncertainty that comes with it. With many more transactions and customer relationships happening online than in the past, there is more pressure on marketing to become revenue generating. There need for siloed and disjointed departments to start working together and drive tangible growth.

Digital Marketing Execution

5. 100 Digital Marketing Statistics to Support Your 2022 Strategy​

Marketing teams are facing increased pressure from consumers and C-level executives. They are constantly encouraged to keep pace with customer demands, deliver personalized customer experiences, and show definitive marketing ROI. It can be challenging for marketing teams to keep up with where the industry stands, and what they should be prioritizing to achieve success. That’s why it’s so important to keep track of digital marketing statistics. By familiarizing yourself with the state of the industry today, you can bolster your strategy for tomorrow.

6. 8 Digital Marketing Trends That Will Continue in 2022​

Marketing is changing faster than ever. Those of you who aim to become T‑shaped marketers or who manage entire marketing departments know it best. Chasing after the latest marketing fads may provide some short-term results, but marketing strategies can’t rely on that. For long-term marketing planning, you need strong foundations: strategies and tactics that have shown good results in the past and are likely to do so in the future. After all, marketing activities thrive on iterations. And the more time you put into something, the better you become at it. That’s why in this collection of digital marketing trends, we’ve focused on eight trends that aren’t just industry fads but general directions that marketing is heading toward in 2022 and beyond.

7. The Top 10 Marketing Trends You Need To Adopt in 2022​

The biggest question remains: How will marketing change after the death of the cookie? I am sure you heard Google announced that it would end support to third-party cookies in their Chrome browser in 2022. It is a big deal, given that Chrome is the most popular browser, accounting for almost 70% of all market share. Nevertheless, the pandemic had a tremendous impact on shaping our habits, and digital has become a new norm to do many things. Even when the pandemic is over, consumer habits will remain. Businesses should also start looking at customer retention more proactively.

8. Why Marketing Data Science Is the Fastest Growing Force in 2022​

Customers value a personalized approach. Personalization is no longer just a trend, but something you take for granted. Marketers are tasked with capturing the attention of customers. Whether we’re talking about a small store or IKEA, perfect personalization is essential. The good news is that technology is advancing and allows you to understand exactly what your audience needs. Over the past decade, information consumption on the web has increased manifold. Now, there are over six billion devices connected to the internet, about 2.5 million terabytes of data generated every day, and about 1.5 MB of data created every second for each person. With this pile of data, marketers and business owners need to figure out how to personalize a product, when to offer it to a customer, and how to make the buying process easier. This is possible with the help of data science. Data science plays a growing role in all aspects of our lives. It’s also the biggest driver of marketing innovation at the moment, fueling advances in automation, artificial intelligence, machine learning, and virtually all marketing technologies.

9. The 6-Step Digital Marketing Data Analysis Strategy to Drive Business Growth​

Accurately collecting, analyzing and using marketing data is an obstacle to many marketers and decision makers. The right data collection and digital marketing data analysis techniques can provide invaluable insights about your business; it can show you where your dollars are best spent, what your customers are responding to, and how and when your marketing efforts turn into sales. Digital marketing changes fast, so we’ve updated this post in 2022 to give you to most up-to-date digital marketing data analysis strategies.

10. 10 Mind Blowing Stats About Digital Marketing​

The digital marketing landscape is so vast that it is difficult to know where to start. These 10 statistics will point you in the right direction. Digital marketing is disrupting the marketing landscape, and in a good way. It has enabled us to improve the relationship that we have with our consumers and how we interact with them.
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