Hureka Top 5

Digital Marketing Strategy

1. Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them​

Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must not only plan for the future of digital marketing but be prepared to take advantage of it. Here are the top 12 digital marketing trends to keep an eye on in 2022 and how you can use them to your advantage.

Data - The Success Factor

2. What is the Use of Data Science in Digital Marketing?​

According to researchers from MIT, “companies in the top third of their industry in the use of data-driven decision making were, on average, 5% more productive and 6% more profitable than their competitors.” But how does the knowledge of Data Science help Digital Marketers in their everyday duties? What is the role of Data Science in Digital Marketing?

Digital Marketing Execution

3. How to Form Effective Digital Marketing Strategies for Startups​

Digital marketing has garnered a lot of attention in recent years because of its highly effective ways to promote products and services at cheaper and affordable prices. And since the time the world was hit with the deadly covid-19 pandemic, many businesses shut down and came to a halt. But with the help of digitalization and digital marketing, companies were able to survive and re-establish themselves. Digital marketing has proven to be one of the most effective ways for promoting, especially for small and medium businesses as it is easier and cheaper than traditional marketing.

4. How Digital Marketing Drives the Growth You Need for 2022​

There is no growth without digital marketing. According to McKinsey, companies are responding to accelerated marketing trends by diversifying their spend across paid and owned media. Customers are now spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channels. There is also a noticeable increase in customer-conversion rates, with social and digital video channels driving the highest ROIs.

5. Planning Your 2022 Digital Marketing Strategy​

With 2021 coming to an end, it is time to start preparing for 2022. You should always annually plan your marketing as you are setting goals to achieve throughout the course of the year. However, it is a daily activity that you should be constantly doing. This is a time to be reflective and honest with yourself in order to determine the performance of your digital marketing strategy.

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