Hureka Top 10
A compilation of articles that will Inform, Educate and Inspire Your Digital Marketing Success
Digital Marketing Strategy
Marketing is a dynamic and ever-changing field. The top digital marketing strategies change with the consumer and technology trends of the day. This is why every company needs a good marketing strategy that's well planned and has well defined milestones and objectives. Once you have the right map, the chances you’ll reach the goals you’ve set to your business, are much higher.
The best marketing strategies of all time are always about the basics of human behavior. After all, if you’re not able to understand the psyche of your potential customers, no amount of ad spend can save your business. Marketing is the most important part of growing a business—and if you’re looking for marketing strategies that are truly powerful, there are two things you should know: 1) “What” are the best marketing strategies; and, 2) “How” these marketing strategies work best.
Data - The Success Factor
You can no longer afford to make marketing decisions based only on a hypothesis and past experience. Today’s influential marketing decisions are now determined by big data and analytics. With past data and predictive analytics, businesses can now produce a better return on investment (ROI) while also providing insights that can lead to effective business strategies and decisions within an organization. These changes can be enacted not just in the marketing department but across teams.
The modern digital marketing industry simply couldn’t exist without the aggregation of huge amounts of data. That being said, the role that data plays in marketing has changed dramatically in the last few years. Some computer scientists are suggesting that many organizations that currently collect customer information will soon be unable to process the sheer amount of data they’re working with.
Digital Marketing Execution
At its core, marketing has always focused on two objectives. 1) To identify customers' needs and desires 2) Using that knowledge to deliver products or services that customers will purchase. Traditional marketing relied on market studies and assumptions about the target audience. Unfortunately, this approach is a hit-and-miss affair, so you would have to try several strategies to identify one suitable for your goals. In contrast, data driven marketing enables marketers to reach out to consumers at the right time and with the right offers.
When marketers spend too much time focused on pushing creative boundaries, the front-end planning that makes the campaign successful can get lost in the shuffle. This results in last-minute fire drills, missed deadlines and shattered budgets. Taking the time to properly plan and execute your online marketing campaign prior to launch are two of the most important factors for success.
Search Intent is the main goal a user has when typing a query into a search engine. Common types of Search Intent include informational, commercial, navigational and transactional. How are you answering your visitor queries?
Every search in Google holds a certain level of “intent”. If you’re an experienced SEO, this is NOT a new concept – you’ve likely heard this referred to as search intent or keyword intent. This type of “intent” helps us dig into what searchers are really looking for behind their query. It helps us understand how to properly map pages on our website to search queries during the keyword research process.
Looking to rank in Google this year? You need to create content that aligns with search intent.
It’s difficult to stress just how important the concept of search intent is to SEO. I’m not exaggerating when I say that if you want to rank these days, understanding and creating content with search intent in mind is critical.
Search intent, also known as audience or user intent, is defined as the purpose of a user’s search. With Google Hummingbird, Google RankBrain, and BERT algorithm adjustments, the search engine can interpret search intent and display results that meet that search intent, often through rich snippet results like the Answer Box and Knowledge Panel. Keyword intent can also describe keywords used by potential customers and leads at various stages of the conversion funnel. Since people look for, process, and use search results differently based on their ultimate goal, understanding and optimizing for search intent is hugely important for SEO.
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