Hureka Top 10

A compilation of articles that will Inform, Educate and Inspire Your Digital Marketing Success

Digital Marketing Strategy

1. 6 Steps to Add Customer Journey Mapping to Your Marketing Strategy​

Out of all businesses that operate online, 55% aren't confident they understand the customer journey. What can a business achieve with the marketing campaign if the executives don’t understand their customers and how they come to the decision to buy? It’s hard to focus your efforts on the right audience and show them the right message.

2. How to build a social media marketing funnel that converts​

There are hundreds of strategies out there when it comes to marketing your brand using social media. These strategies encourage creating content, building a social media marketing calendar and orchestrating creative campaigns to keep your audience engaged. But when it comes to building a customer journey that takes potential customers who are hearing about your brand for the first time to a point where they become brand advocates and recurring buyers, there tends to be a gap.

Data - The Success Factor

3. Marketing reporting: the ultimate guide for digital marketers​

Marketing reporting is the process of measuring progress, showing value and identifying actionable steps to improve marketing performance and meet your goals. While we all do it, many of us don’t fully understand what we should be reporting on and how to do it effectively.

4. 11 Must-Have Metrics to Include in Your Digital Marketing Report​

Monthly marketing reports are crucial for any marketing agency success. While this is typically a very tedious monthly task, this doesn’t necessarily need to be the case. You can use this report every month to brag about the work you’ve done by creating a report template that showcases your successes and key strategies. You can also use the marketing report to highlight any problems that have happened and offer solutions. Here are ten things to include in your marketing report each month.

Digital Marketing Execution

5. Small Business Guide to Email Marketing: How to Get Your Emails Opened​

Smart Insights did a study on what factors affect email deliverability including what percentage of emails went to the main inbox, spam, or promotions section of Gmail inbox. They found that 62% of eCommerce websites did not offer an email newsletter. Only one email landed in the spam folder and 53% of emails went straight into the Gmail promotions tab.

6. The Ultimate Guide to Marketing Automation​

Marketing automation promises big things; more leads, conversions and sales, all with less work. Businesses that use automation have seen increased leads and sales, driving a 14% in sales productivity and 12% reduction in marketing overheads. For marketing professionals, automation offers an exciting opportunity for greater efficiency, cost reduction, and an enhanced customer experience. Embarking on an automation journey for your business may seem intimidating, but with the right advice, it’s easier than you think.

7. How Marketers Can Start Integrating AI in Their Work​

AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more effective. Perhaps more pointedly, though, AI will soon move from being a “nice-to-have” capability to a “have-to-have.” AI is simply a requirement for making sense of the vast arrays of data — both structured and unstructured — being generated from an explosion of digital touchpoints to extract actionable insights at speeds no human could ever replicate in order to deliver the personalized service consumers now demand.

8. Calling Yourself Data-Driven Isn't Enough For Marketing Today​

Amid the pandemic, data — its collection, its accuracy and the insights we gain from it — may have never been more paramount. But the accuracy of data collection is important for more than just public health — it's important to how we run our businesses, too. Data is prevalent, almost overwhelmingly so, for marketers. Many marketers aim to be "data-driven," but what does that really mean? And are we collecting and interpreting our own marketing data correctly?

9. How to activate a data-driven marketing strategy on your website​

Brands today have access to more data than ever before about the consumers that they are targeting. That’s why they need to put in place a data-driven marketing strategy on their websites, enabling them to harness digital information and use it to better understand and meet customer needs, increasing revenues and overall performance. Explore the benefits of a data-driven marketing strategy and the key importance of personalization and experimentation to success.

10. The 9 Elements of a Data-Driven Digital Marketing Strategy​

Your marketing decisions should be based on quantifiable data and analytics. By evaluating past data, you can significantly improve the return on investment (ROI) on your SEO budget. So how do you develop a data-driven digital marketing strategy? Ideally, it should comprise the following elements, at the minimum.
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