Hureka Top 10

A compilation of articles that will Inform, Educate and Inspire Your Digital Marketing Success

Digital Marketing Strategy

1. The Modern Digital Marketing Funnel​

According to Google, the traditional digital marketing funnel doesn’t work — at least, not anymore. Instead of following a linear path towards purchasing a product or service, users are taking unique, one-of-a-kind journeys.

2. Digital Marketing Metrics and KPIs​

Tracking digital marketing metrics and KPIs gives your marketing team a real-time view into campaign performance. Using a dashboard to display your digital marketing analytics can help your team take make more data driven decision and help the business grow.

Data - The Success Factor

3. How to Blend Web Analytics and Digital Marketing Analytics to Grow Better​

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today. Successfully evaluating the impact of marketing campaigns requires the use of comprehensive digital marketing analytics. When most marketers hear the term "digital analytics," however, they tend to think of the web-based metrics typically associated with familiar analytics like Google Analytics which analyzes traffic, bounce rate, and unique visitors. But this is just the tip of the marketing insights iceberg. While web analytics can provide you with a wealth of insight into the performance of your website, marketers need richer data to understand the impact of their marketing campaigns on conversion rates and the buyer's journey.

4. How Data Science is Beneficial for your Digital Marketing Strategy?​

Data science refers to a technique that deals with vast volumes of data to extract knowledge and valuable inputs using various scientific systems and algorithms. With the dawn of this interdisciplinary field in this modern world, data can now be sophistically structured and utilized on various application domains. The presence of data science is not less than a boon for digital marketers. The vast amount of information data science offers is critical for identifying your audience behavior and interests, which in turn help you modify your marketing campaigns. Hence, thinking about digital marketing without data science would be a grave mistake in the present and future scenario.

Digital Marketing Execution

5. 4 Tips on How to Get Local SEO Traffic Near Me in 2021​

Local SEO helps businesses to appear in local search results. It drives conversions and high-quality traffic to local businesses. It helps you stay relevant and compete with your sector's big players. It is crucial as consumers use a local search on smart devices over voice searches.

6. 6 Tips for Successful Marketing Automation​

The use of marketing automation software has exploded over the last decade, with no sign of slowing down. According to a recent report from Forrester, researchers predict that marketing automation software spending will grow to $25.1 billion annually by 2023 - up from $11.4 billion in 2017. Many B2B firms are already leveraging marketing automation software and the majority of those that haven’t, plan to in the near future. A study from Act-On and Econsultancy found that 53% of B2B firms already have some form of marketing automation technology in place and 37% plan to utilize marketing automation in the future. When will you get in the marketing automation race?

7. Search Intent and SEO​

Search Intent (also known as “User Intent”) is the main goal a user has when typing a query into a search engine. Common types of Search Intent include informational, commercial, navigational and transactional. Simply put: satisfying Search Intent is ultimately Google’s #1 goal. So if you want to succeed with SEO and content marketing today, Search Intent needs to be a big part of your approach.

8. Why the CFO needs to be in your marketing meeting​

Today’s heads of marketing and finance need to be on the same page if they want to drive growth. If the chief marketing officer is coming to the meeting, the chief finance officer has got to be there too. Because if not, we're not going to make any progress.

9. Why Make Data-driven Decisions?​

The aim of data-driven decision-making is to make decisions based on obvious and subtle insights, the trends those insights produce, and other relevant facts, rather than making decisions based on feelings, assumptions, and ideas. Data-driven decision making (DDDM) is defined as using facts, metrics, and data to guide strategic business decisions that align with your goals, objectives, and initiatives.

10. The Who, What, Why, & How of Digital Marketing​

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter digital marketing — in other words, any form of marketing that exists online. We talk a lot about inbound marketing as a really effective way to attract, engage and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them.
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