Hureka Top 10

A compilation of articles that will Inform, Educate and Inspire Your Digital Marketing Success

Digital Marketing Strategy

1. 5 Digital Marketing Trends You Need to Know For 2022​

Whether you’re a marketer or small business trying to keep up with the latest trends in search engine optimization, social media campaigns, email marketing or paid advertising, there’s always something new happening that could affect your digital marketing strategy.

2. 5 Areas to Factor Into Your 2022 Content Marketing Planning​

Content marketing plays an important role in the marketing mix for both B2B and B2C marketers. 95% of B2B customers view content as a marker of trust when evaluating a business, which makes it indispensable for B2B marketers. While consumer marketers had to make drastic changes to their content marketing plans as a result of the pandemic, the importance of content grew as more people turned to digital channels for information than ever before.

Data - The Success Factor

3. Digital Marketing Measurement Demands a New 'Plan A'​

Marketing ecosystem changes are destroying the very cornerstones of traditional digital marketing measurement. Policy changes announced by tech giants such as Apple and Google – along with evolving privacy laws – greatly restrict how individual-level data is collected, integrated, and utilized for measurement. This means we immediately need to say goodbye to view-through based KPIs, multi-touch attribution, and our ambition for deduplicated reach and frequency across partners.

4. The Good News About CMOs and Data Driven Marketing​

Research from Bazaarvoice showed that nearly 70 per cent say surveys are indeed their primary source for customer data. Yes surveys. These same marketers are probably still using fax machines. And completely unsurprisingly the same research revealed that only 27 per cent of customers believe surveys are the best way to learn about them. And the obligatory data points i.e. 2.5 quintillion bytes of data generated every single day. But you already knew that, right? Say yes! If this is the Year of the Data Driven CMO, then CMOs must stop using archaic methods to gather and use that data.

Digital Marketing Execution

5. Cross-Generational Digital Marketing Insights For 2022​

Social media usage has grown considerably in every generation over time, according to Pew Research. Brands now have access to a wider range of customers, including younger generations they may not have marketed to before and older generations with more spending power. I believe understanding what resonates with each generation and using those insights to fuel content strategies will be critical for brands looking to grow revenue and bolster brand equity in 2022.

6. 14 Digital Marketing Predictions for 2022​

93% of the most successful B2B content marketers reported that their organization is extremely/very committed to content marketing. Companies are changing their approach to creating marketing collateral and moving towards content selling. Marketing teams need to have a strategic approach to content creation and align content strategy with the customer journey. It becomes crucial to measure the impact of content marketing on sales by setting the right KPI's for content marketing.

7. Profitability will trump CX for marketers by 2022​

Gartner’s latest report, Predict 2019: Marketing Seeks a New Equilibrium, outlines six key changes it sees significantly re-orienting the CMO’s remit and priorities over the next three to four years. All these predictions reflect more realistic expectations and utilisation of data and technology in marketing departments, including the increased adoption of artificial intelligence (AI), as well as a correction in customer experience hype.

8. What Digital Marketing Trends in 2022 Can Help You Build Your Brand Online?​

A perfectly executed digital marketing campaign built off tomorrow’s trends can future-proof brands headed into their next quarter. Though every businesses’ objectives and vision may read differently, at the end of the day, the immediate need to generate growth and maintain it is common. It’s self-sustainability that every brand aims for – enough revenues to break even and move forward.

9. Dos and Don’ts of Healthcare Digital Marketing in 2022​

Global healthcare spending is predicted to cross the $10 trillion mark by 2022, calling for new brand strategies, innovative campaigns and novel trends. This is particularly crucial for the health sector, which has been a booming industry during the pandemic. Now to sustain this success, healthcare firms will have to up their digital marketing game. While strategizing for healthcare marketing, these are some do’s and don’ts that you must follow to emerge as a competitive healthcare firm.

10. Google's 2022 cookie apocalypse​

From 2022, Google's ban on the use of third party cookies will render up to 85% of current digital marketing useless. That's when Google Chrome joins Apple in voiding the digital marketing industry's most widespread currency. It's going to break things as new pressure builds on first party data, retargeting, behavioural targeting and hypertargeting … and usher the return of research panels and contextual content environments.
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